Boston Women’s Leadership Forum

The 2018 Women’s Leadership Forum, hosted by The Ad Club of Boston, celebrated the power and influence of women in leadership. As Lead Art Director, I developed a cohesive visual identity that carried through every touchpoint, from stage and room design to print materials, event marketing, and social media.

A key part of the branding was a series of digital art collages using a dual-exposure effect to connect each honoree with the city of Boston. This approach symbolized how their roots in the city would always be part of their story. The identity extended across photography, digital assets, and environmental design, creating an inspiring and immersive event experience.