BAUER World Las Vegas

BAUER’s 2022 annual event in Las Vegas celebrated past achievements, reconnected over 500 employees and retailers after two years of virtual gatherings, and introduced new campaigns and products. As the first in-person event since the pandemic, it called for a bold, energetic visual identity that captured the excitement of the occasion while reinforcing the brand’s presence throughout the experience.

As Lead Art Director, I developed a vibrant, neon-inspired identity that reflected the energy of the event. My work included the event logo, style guide, and all marketing and environmental graphics, creating a cohesive and celebratory atmosphere for everyone in attendance.