BAUER MVP Loyalty Program

The BAUER MVP Loyalty Program was created to strengthen the brand’s connection with the hockey community through exclusive rewards, events, and experiences. The goal was to design a vibrant visual identity that reflected the program’s energy, innovation, and sense of community.

I developed a bold, dynamic brand system featuring a custom logo, vibrant color palette, and playful geometric shapes inspired by movement on the ice. Textural elements and layered graphics reinforced a sense of momentum and authenticity, while the art direction conveyed growth, trust, and loyalty — the core spirit of the BAUER MVP community.