ThinkArgus

ThinkArgus, a strategic communications agency, needed a complete website redesign to better reflect their brand’s mission and values. The goal was to create a digital presence that told their story in a compelling, modern, and emotionally resonant way. The website needed to engage visitors through a sophisticated design that highlighted their expertise, work, and dedication to social impact.

As the lead designer, I managed every aspect of the ThinkArgus website redesign from start to finish. The project began with concept development, where I created multiple design options inspired by editorial aesthetics to capture the brand’s essence. I focused on UX/UI design to ensure an intuitive and visually impactful user experience, crafting each page for both functionality and style.

Bold serif fonts, strategic white space, and callout sections were used to establish a clear visual hierarchy, guiding users through the site’s content. High-quality imagery was integrated to enhance visual storytelling and elevate the emotional appeal of the brand.

Throughout the process, I collaborated closely with developers to ensure pixel-perfect design execution and full responsiveness across all devices.

The new ThinkArgus website successfully elevated the company’s digital presence by blending a modern, editorial design with functionality. The website’s bold typography, open white space, and impactful visuals engage visitors while highlighting the agency's core values and services. The redesign led to improved site navigation, enhanced storytelling, and stronger engagement with target audiences, positioning ThinkArgus as a thought leader in their industry.