Bauer Loyalty Program

The Bauer MVP Loyalty Program is a fresh, exciting initiative designed to celebrate the hockey community while providing an enhanced customer experience. This program is more than just a rewards system—it’s a way for Bauer to connect with the athletes, fans, and supporters who live and breathe hockey. Through a combination of exclusive giveaways, experiences, and points-based rewards, the MVP Loyalty Program aims to engage its core audience and grow Bauer’s already loyal fan base. The program’s branding captures the energy, speed, and community spirit of hockey, while delivering an innovative platform that rewards customers for doing what they love.

• Branding & Visual Identity: Developed a complete look and feel for the Bauer MVP Loyalty Program, including logo design, typography, color palette, and visual system. The logo features a bold, dynamic font with an upwards slant, symbolizing forward momentum and innovation—values at the heart of Bauer's mission.

• Logo & Name Creation: Created the name "MVP" to emphasize both the exclusivity and the sense of belonging that comes with the loyalty program. The logo is vibrant and playful, with geometric shapes that reflect both community-building and the game’s fast-paced, energetic nature.

• Art Direction: Established a bold, fun, and inviting visual mood that blends graphics with photography. The design incorporates textures inspired by the roughness of ice, adding authenticity while remaining visually exciting and clear. The color system was developed to evoke feelings of growth, trust, energy, and loyalty.

The Bauer MVP Loyalty Program has successfully launched as an extension of Bauer’s brand, appealing directly to hockey players, parents, and the broader hockey community. The bold and dynamic visual identity has resonated with Bauer's audience, reinforcing the brand's position as a leader in hockey innovation. With a seamless blend of speed, gamification, and community, the loyalty program provides customers with unique rewards and experiences they wouldn't typically have access to. Through exclusive giveaways, events, and promotional offers, Bauer continues to strengthen its connection with its most passionate fans while also expanding its reach to new participants in the hockey world. The playful, forward-looking design encourages engagement and growth within the hockey universe.