When Bauer launched its first-ever brand campaign, it became essential to ensure that the new brand identity system was consistent across all platforms. I led the redesign of Bauer’s Brand Style Guide, which aimed to harmonize the brand’s visual representation with its evolving identity and marketing strategy.

The redesigned Bauer Style Guide features premium photography and minimalist design, setting new standards for the brand’s identity and ensuring consistency across all communication channels. My efforts in crafting a user-friendly layout, complete with detailed guidelines for typography, color schemes, logos, and imagery, have not only strengthened Bauer's premium image but also unified its brand presence. This alignment with Bauer’s latest brand campaign and logo has created a cohesive, polished identity that reflects the brand’s evolution and values.