Working with ThinkArgus, I designed a set of five strategic icons for Mass General Brigham, aligning with their brand identity while visually representing key pillars of their mission. Created for internal use, each icon needed to stand strong individually while working cohesively as a set, ensuring clarity, consistency, and alignment across internal communications and presentations.

The final icons effectively illustrate Mass General Brigham’s core strategies, using brand-consistent elements to convey leadership, growth, collaboration, and innovation. Designed for versatility, they maintain clarity across various applications while reinforcing the organization’s mission.