The Bauer MVP Loyalty Program enhances hockey community engagement by offering exclusive rewards and experiences. Going beyond traditional loyalty systems, it strengthens Bauer's connections with enthusiasts through giveaways, special events, and a points system. Recognizing the need for a distinctive brand identity to effectively represent this initiative, I developed a vibrant and dynamic visual identity that captures the program’s innovative spirit and community focus.

For the Bauer MVP Loyalty Program, I created a distinct and lively branding that includes a dynamic logo, vibrant colors, and playful geometric shapes. These elements, alongside ice-inspired textures, symbolize forward momentum and foster strong community ties. The art direction, featuring bold graphics and authentic textures, evokes a sense of growth, trust, energy, and loyalty.