The 2018 Women's Leadership Forum, hosted by The Ad Club of Boston, celebrated the power and influence of women in leadership. As the Lead Art Director, I developed the event’s visual identity, creating a cohesive look and feel across all touchpoints. From stage and room design to print materials, event marketing, and social media, every element was crafted to elevate the experience and reinforce the event’s inspiring message.

A key visual component of the event was a series of digital art collages, designed using a dual-exposure effect to symbolize the deep connection between each honoree and the city of Boston. This artistic approach reinforced the idea that their roots in Boston would always be a part of them. The branding extended seamlessly across all event materials, including photography, digital assets, and environmental design, creating an immersive and visually compelling atmosphere.