brandingHoney Dew
Project Scope
The goal of this rebranding project was to transform Honey Dew into a brand that resonates with New Englanders, positioning it as more than just a coffee and sandwich shop. We aimed to embrace a local, down-to-earth image that connects with customers.
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Honey Dew was in need of a strong brand identity that resonated with its target audience. The goal was to reposition the company as more than just a coffee and sandwich shop, embracing its local roots and appealing to New Englanders.
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I worked with Creative Directors to craft and design the new brand identity for Honey Dew. As the lead designer, I produced all printed in-store point-of-purchase (POP) materials, along with digital assets for online advertising, out-of-home billboards, and social media.
In addition, I developed a cohesive typography system, designed the hot and iced drink cups, provided art direction for food photoshoots, and created comprehensive Brand Guidelines to ensure consistency across all platforms.
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The rebranding effort resulted in a modernized Honey Dew brand characterized by a simplified and streamlined design. The new identity features bold headlines and high-quality appetizing food photography, making the messaging more digestible and the food offerings more appealing to customers.
