Bauer's First Line Collection introduced the FLC32 sub-brand to enhance its winter apparel offerings. The project aimed to develop a distinctive logo that captured the essence of winter and upheld the brand’s high standards. Most importantly, the design needed to incorporate elements of Bauer’s hockey heritage to ensure the logo resonated strongly with the hockey community as a top-tier winter apparel brand.

The FLC32 logo, inspired by the essence of winter and the dynamic spirit of hockey, combines a degrees symbol-inspired snowflake icon merged with a cross of hockey sticks. This design features multiple versions for flexibility across various media, from apparel tags to digital platforms. The carefully chosen color palette enhances this versatility, with hues that evoke winter and adapt seamlessly across different backgrounds, reinforcing the brand’s premium aesthetic.