The Honey Dew rebrand set out to refresh the coffee and sandwich chain into a true New England favorite – authentic, approachable, and rooted in community. The goal was to create a modern identity that reflected the brand’s local heritage and commitment to quality.

Working with the team at Viewpoint Creative, I helped shape a clean, bold aesthetic with cohesive typography and a refined color palette that gave Honey Dew a fresh, premium look while maintaining its familiar warmth. As design lead, I developed in-store materials, digital assets, and detailed brand guidelines to ensure a consistent visual presence across every touchpoint.

The result is a community-driven identity that feels both elevated and unmistakably local.