First Line Collection 32°

The Bauer First Line Collection introduced the FLC32 sub-brand to elevate Bauer’s winter apparel with a distinct, premium identity. The goal was to create a mark that reflected both the essence of winter and Bauer’s hockey heritage. The final logo combines a degree symbol–inspired snowflake with crossed hockey sticks, merging seasonal and sport elements into one cohesive icon. A refined color palette and flexible logo variations ensure a consistent, elevated presence across apparel and digital platforms.