Art direction & Web DesignAble Company
Project Scope
Working along side the creative team at ThinkArgus, we helped Able Company create a distinct online presence that reflected their brand identity and values.
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A website serves as a voice, telling a story and representing a brand when it cannot. I had the opportunity to help Able Company develop a distinct online presence that captures its true personality. This project was centered around the concept of "Something New," emphasizing themes of new relationships, new homes, and new beginnings.
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To bring this vision to life, I utilized a sophisticated and editorial design approach. The design features bold serif typography, retro color pops, and elegant white space, all combined to create a unique personality that stands out in the real estate development industry.
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The final website embodies a fresh, trustworthy, and innovative identity for Able Company, delivering a look that is both engaging and unexpected for a real estate development firm.
