Soul Good Confections

Soul Good Confections is best known for its coconut caramel candies and commitment to clean, allergy-friendly treats. They needed a rebrand that captured that same sense of joy and indulgence while connecting with a health-conscious audience.

The new identity blends simplicity with energy. Its foundation was inspired by the coconut itself – natural, wholesome, and a little indulgent. A refined logo combines an abstract palm tree and caramel drop, symbolizing the brand’s coconut-based ingredients and signature sweetness. Two color palettes bring balance and warmth: Coconut, drawn from the tones and textures of a coconut, and Joyful, inspired by bright, cheerful hues that express the brand’s vibrant personality. A custom icon set adds character across packaging and marketing.

The refreshed look captures the heart of Soul Good Confections: clean ingredients, joyful design, and treats that feel good inside and out.