BAUER Brand Style Guide

When BAUER launched its first brand campaign, it became essential to ensure the new identity was consistent across all platforms. I led the redesign of the BAUER Brand Style Guide to align the brand’s evolving visual language with its marketing strategy and premium positioning.

The updated guide features clean, minimalist design and premium photography, setting a new standard for the brand’s identity. I created a user-friendly layout with detailed guidelines for typography, color, logos, and imagery, helping unify BAUER’s visual presence across every touchpoint. The result is a cohesive and elevated identity that reflects the brand’s evolution and core values.