Bauer’s 2022 annual internal event in Las Vegas aimed to celebrate past achievements, reconnect with over 500 employees and retailers after two years of virtual gatherings, and unveil new marketing campaigns and products. As the first in-person event since the pandemic, it required a bold, energetic visual identity and a cohesive branding theme to capture the excitement of the occasion while reinforcing Bauer’s brand presence throughout the event experience.

As lead Art Director, I developed a vibrant, neon-inspired visual identity that perfectly matched the energy and excitement of Bauer’s first in-person event in two years. My work included the event logo, style guide, and all related marketing and event graphics, which together enhanced the celebratory atmosphere and created a unified brand experience for all attendees.